Any crisis, be it foreseeable or unpredictable, always risks exploding into a communications crisis, with repercussions on the reputation, performance and, in the worst cases, on the very existence of the organization. Crisis communication prepares for moments of normality: monitoring, prevention and planning are essential activities for the conscious management of a crisis. MAIM works in close coordination with the client before and during the occurrence of a crisis to reduce the response time to the needs of stakeholders and centralize information flows within the crisis team. MAIM supports communication managers in the pursuit of a responsible, competent and responsive approach that takes into account widespread sensitivities, ensuring maximum commitment to restoring normality.

• Vulnerability analysis and of possible scenarios;
• Internal audits with the management;
• Development of crisis strategies and emergency planning;
• Real time monitoring of media and social networks;
• Establishment of a crisis committee;
• Crisis manuals;
• Spokesperson training.